Madica was spun out of, and is an affiliate of, Flourish Ventures an early stage global venture capital firm that backs entrepreneurs whose innovations advance financial health and prosperity for individuals and small businesses.

Participants can join in up to 3, week-long immersion trips throughout the program. Each trip is designed around specific themes and is designed for face-to-face meetings with mentors and peers and networking with global investors and key ecosystem stakeholders. During the program, cohorts will be informed about the destinations, frequency and commitment required for these trips, which Madica will organise and fund.

No. Madica has no primary intentions of joining the boards of startups or making follow-on investments. We want to give you the tools to succeed, but do not want to micromanage your day-to-day growth strategy.

Madica aims to be founder-friendly and will make use of Simple Agreements for Future Equity (SAFES) (or similar) with a variable valuation cap for investments into successful startups.

The Madica mentors are highly successful founders of African startups or have experienced remarkable growth journeys with significant functional experience across legal, business development, tech, marketing, and more. They were selected to provide continuous hands-on guidance that goes beyond one-off advice.

Successful startups in the program will develop a plan for the duration of the program, highlighting their top three priorities. Based on this, a lead mentor will be assigned to each start-up, and founders and the mentors can request specific support areas and concerns. To prevent conflict of interest, mentors must also declare existing investments.

Yes, we’d always love to hear about your progress; you can always drop us a line at hello@madica.vc. If your application has been unsuccessful, we encourage you to reapply at any time you feel you are in a better position to advance. We also advise that you make good use of the feedback provided from your initial application by addressing all concerns before putting in a new application.

Madica is focused on helping startups achieve their set objectives over a 12 -18-month period and is structured in a convenient way to ensure the right balance is struck. Founders have ample time to focus on executing their day-to-day tasks. Most of the workshops will be virtual, with in-person components taking place once every couple of months. Overall, founders can expect to commit 20 hours a month (5 hours a week) to the Madica curriculum.

The investment program is a 12–18-month customised program with: Access to world-class mentors with vast knowledge and experience in starting and/or growing companies on the African continent. Executive coaches to support founders. Peer-to-peer learning among founders. Immersion trips to regional and global ecosystems. Access to global networks and investors. Access to world-class tools to accelerate your startup.

Subject to completion of satisfactory legal and financial due diligence and acceptance to the Madica program, Madica will invest in admitted start-ups at the start of the program.

If your application has been unsuccessful, we encourage you to reapply at any time you feel you are in a better position to advance. We also advise that you make good use of the feedback provided from your initial application by addressing all concerns before putting in a new application.

Applicants will be notified of the status of their application at every stage of the screening process. However, those who do not make it to the second stage can request feedback on the reasons behind an unsuccessful application.

Once you've applied to Madica, the first screening stage typically takes a week, barring any backlogs. If successful, you will be invited to a second stage where the Madica team will liaise with you personally to learn more about your team, business, solution, and the space you operate in. Subsequently, Madica will undergo a thorough due diligence process, including a data room review and correspondence with some of your customers and partners. This will take an average of eight weeks, after which you will be informed about the outcome of your application.

Madica invests up to $200,000 in African pre-seed startups. The exact amount is determined on a case-by-case basis.

Madica is sector agnostic. We invest in tech companies across various industries.

No, there is no deadline for applications. Madica reviews all applications on a rolling basis.

To make your application, click here and respond to the questionnaire. We have made the questions simple to respond to.

To be eligible for the program, mission-driven start-ups must have the following: Minimum viable product (MVP) with the traction of some paying customers; Founder(s) who are engaged full-time; and Startups have received little or no institutional funding and are based in Africa. Madica, being a pre-seed investment program, will prioritise founders who will not be raising funds during the program and those with whom a $200,000 investment will significantly impact achieving their goals within the next 12 to 18 months.

Madica is a structured investment program for pre-seed-stage companies in Africa. The program runs for 12- 18 months with an investment of up to $200,000.

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