We have the expertise to truly support startup entrepreneurs.
Madica participants will join a vibrant network of fellow founders, world-class mentors, experts, and investors to share their journey with.

We’re an experienced investment team with a deep appreciation for the challenges and opportunities founders face on their journey.
We have brought together a world-class group of current and former operators who will work closely with entrepreneurs in the program.These mentors have first-hand experience building companies in Africa and can therefore share personal insights from the field with Madica founders. Upon selection to Madica, founders are paired with a ‘lead mentor’ who will be their primary guide throughout the program.
We are building a panel of domain experts in fields such as marketing, recruiting, strategy, and technology to help with the specific needs of founders. Entrepreneurs can access these resources as needed to compliment the support they receive from the Madica team and mentors.
Executive Coaching
We believe that a founder’s inner wellbeing is as, if not more, important as her business skills. Consequently, we provide founders access to executive coaches for their wellbeing and personal development.
Community Members
We are partnering with top accelerators and early stage investors on the continent to help support our entrepreneurs. These organisations will work closely with the Madica team to provide resources and on-the-ground support to Madica founders.
Flourish Ventures
The Flourish Ventures team, which has years of experience investing across frontier markets, will be ready to step in as needed by the founders.
Madica mentors have the operational experience building businesses in Africa and are willing to roll up their sleeves and engage with Madica founders.
Isis Nyong'o
Partner, Asphalt & Ink

"Isis is a Partner at Asphalt & Ink, a strategic advisory firm that provide global companies, investors, and foundations with insights and analysis to drive sound decision-making for their Africa engagement strategy. Isis is well established in the technology ecosystem and brings deep experience in navigating the Africa private sector landscape. She makes a concerted effort to address gender bias in the workplace through WomenWork, a women's digital network with 5,000 members that she co-founded. WomenWork partners with global donors and local corporations to implement programs to increase access to capital and business skills for women-owned SMEs across Kenya. Through this work she has a deeply informed understanding of the challenges women-owned SMEs face in raising capital and the ways that global and local funders are aiming to overcome these.

Prior to this, Isis founded digital content platform MumsVillage and held notable leadership positions at Google, InMobi and MTV Networks leading their Africa entry strategies. Through her partnership role at Google, she was instrumental in building the foundation of the digital economy in Africa by structuring private sector partnerships that increased user access to and interest in the Internet while also advocating for public policy change.

Isis is an influential voice on innovation and entrepreneurship in Africa. She currently serves on the boards of the Nairobi Stock Exchange (NSE) and Southbridge Group (pan-African investment bank). She has been shortlisted on the Forbes Top 20 Youngest Power Women in Africa and the World Economic Forum selected her as a Young Global Leader in 2012. Isis holds degrees from Stanford University and Harvard Business School."

Wendy Hoffman
Capital Legal Counsel at The Delta

Corporate lawyer specialising in startups, corporate structuring & governance and fundraising. I left legal practice in 2017 to join Yoco, an African payments company, as in-house legal, supporting the team through Series B & C funding rounds and international expansion. I recently joined the Capital Team at The Delta, a venture builder, to help grow out the group's investment arm. Working with Founders & Investors in early stage ventures is my happy place.

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