The global electric two-wheeler market is experiencing rapid growth, valued at $74.9 billion in 2024 and projected to expand at a CAGR of 8.7% over the next decade. While Asia and Europe have seen widespread EV adoption, emerging markets, including Africa, the Middle East, and fast-growing urban hubs worldwide have lagged behind due to limited charging infrastructure, range anxiety, and high upfront costs.

Motorcycles are an economic lifeline, powering daily commutes, last-mile logistics, and ride-hailing services. Yet, traditional fuel-powered models bring rising fuel costs, high maintenance expenses, and growing environmental concerns. Despite the demand for electric alternatives, the lack of accessible charging infrastructure has slowed adoption. One solution is proving to be a game-changer: Battery swapping. This technology allows riders to replace a depleted battery with a fully charged one in under a minute, eliminating range anxiety and unlocking seamless, uninterrupted mobility.

Pixii Motors is at the forefront of this shift. With its debut smart electric scooter, Shadow, the company is pioneering an integrated approach to smart, scalable electric mobility.

What Pixii Motors is Building

Pixii Motors isn’t just manufacturing electric scooters, it is developing an end-to-end smart mobility ecosystem designed for scalability.

• 4G/5G - Connected Smart Cockpit – a software-defined vehicle with a built-in smart cockpit that operates independently of a smartphone. The intelligent dashboard delivers real-time navigation, vehicle diagnostics, and seamless over-the-air (OTA) updates, ensuring future-proof adaptability.
• AI-Enhanced Adaptive Power System – Shadow 5G features an adaptive power delivery system that dynamically optimises battery usage based on real-time riding conditions and rider behaviour analysis. This extends battery lifespan and range, reducing energy waste and enhancing efficiency.
• AI-Powered Fleet Management – For businesses and fleet operators, predictive analytics help optimise vehicle performance, reducing operational costs by up to 70% through proactive maintenance and real-time diagnostics.

• Battery Swapping for Continuous Rides – Instead of relying on slow plug-in charging, instant battery swaps eliminate range anxiety, making electric motorcycles as seamless as refueling a petrol bike. This ensures uninterrupted rides for commuters, ride-hailing drivers, and fleet operators.

• Strategic Production & Market Expansion – Unlike many EV startups that import and resell, Pixii Motors designs and assembles its vehicles in Tunisia, leveraging its proximity to Europe and Africa for cost-efficient scaling. The company has secured duty-free export access to the EU, giving it a strategic cost advantage over imported competitors.

With over 70 pre-orders from both B2B and B2C customers, Pixii Motors has already validated strong demand across multiple segments. The company is now preparing for CE certification and European homologation, setting the stage for its commercial launch in Q2 2025 across Europe, MENA, and high-growth urban markets globally.

Why We Invested

Pixii Motors is at the intersection of clean energy, mobility innovation, and infrastructure transformation. At Madica, we back pioneering startups solving big, urgent problems, and Pixii Motors embodies that vision. Africa’s electric two-wheeler market was valued at $554.68 million in 2023 and is projected to surge to $2.612 billion by 2031, driven by commercial fleet operators and motorcycle taxi drivers seeking cost savings and operational efficiency.

Despite record-breaking investment in Africa’s mobility sector where transport and mobility startups secured 32% of total VC funding in Q1 2024, electric motorcycles remain significantly underfunded relative to their potential. This gap persists despite growing government incentives for EV adoption and strong investor confidence in sustainable transport solutions. Pixii’s battery-swapping model eliminates the biggest barriers to EV adoption, ensuring electric motorcycles can match or exceed the convenience of petrol-powered bikes. This infrastructure-first approach has already proven successful in Asia, where Gogoro’s swapping network powers over 90% of Taiwan’s e-scooter market.

Their strategic position in Tunisia provides a cost advantage in production while securing duty-free access to European markets. The European electric scooter market is projected to reach $28.2 billion by 2025, fueled by emission regulations and shared mobility demand.The MENA electric scooter market is expected to reach $523 million by 2025, with rising fuel prices and government incentives accelerating adoption.

This positions Pixii as one of the manufacturers poised for global scalability.

A Business Model Built for Scale

Unlike traditional EV companies that depend solely on one-time vehicle sales, Pixii Motors has developed a scalable and sustainable business model that generates recurring revenue while enhancing user experience and efficiency.

• Subscription-Based Mobility Services – Instead of outright ownership, riders and businesses subscribe to flexible mobility plans, covering access to smart scooters, real-time fleet management, and seamless battery-swapping solutions. This model ensures lower upfront costs and greater accessibility.
  
  
• Battery-as-a-Service (BaaS) – By offering battery-swapping as a service, Pixii Motors eliminates range anxiety and reduces downtime for delivery operators and commuters, making electric mobility as convenient as refueling a petrol-powered vehicle.
  
  
• AI-Driven Fleet Management & Data Services – Businesses can optimise their fleets using predictive maintenance, live tracking, geofencing, and automated diagnostics. These tools reduce operational costs while ensuring maximum vehicle uptime and efficiency.
  
  
• Integrated Smart Navigation & Safety Features – Advanced AI-powered safety systems enhance urban transport efficiency through real-time route optimisation, rider behaviour monitoring, and adaptive power management. This ensures a safer, more intelligent riding experience for individuals and fleet operators alike.
  

By integrating hardware, software, and data-driven services, Pixii Motors has built a future-proof business model that supports scalability, profitability, and a seamless transition to smart mobility.

A Leadership Team with the Vision to Scale

A great idea is only as strong as the team that executes it, and a powerhouse founding team leads Pixii Motors with deep industry expertise:

• Anis Fekih, Co-Founder and CEO, is an aerospace engineer turned mobility entrepreneur who saw firsthand how outdated two-wheeler technology created inefficiencies, safety risks, and high costs. His vision for a seamlessly connected mobility platform led to the founding of Pixii Motors.
• Wafa Dhifi, Co-Founder and COO, brings extensive experience in industrial scale-up and operations, ensuring Pixii can efficiently transition from prototype to full-scale production.
• Imed Mlaweh, CTO, is a specialist in embedded systems and IoT, leading the development of Pixii’s AI-driven fleet management, predictive maintenance tools, and smart navigation platform.

This team combines deep technical expertise with commercial execution ability, making it one of the most strategically positioned leadership teams in today’s electric mobility sector.

The Future of Urban Mobility is Electric, And Pixii Motors is Leading the Charge

The transition to electric motorcycles isn’t just an environmental necessity, it’s an economic and infrastructure revolution. For EV adoption to scale, riders need seamless charging solutions, businesses need cost-efficient fleet management, and cities need cleaner transport alternatives. Pixii Motors delivers on all three. At Madica, we invest in founders who don’t just compete in existing markets, they create entirely new ones. Pixii Motors is doing precisely that: redefining urban mobility through a smarter, scalable, and more efficient approach to electrification.

We look forward to supporting Anis, Wafa, Imed, and the entire Pixii team as they bridge infrastructure gaps, lower fleet costs, and build the next generation of sustainable mobility solutions.